Google Ads Audit

A broken foundation wastes everything you put into Google.

Almost every account we've audited was set up wrong.
Rushed, careless, or handed to someone who didn't know what they were doing.

We find the exact digital foundations that are broken.
Get your Google spend on track, and stop your dollars from being wasted.

Where your Google dollars actually go

  • Your foundation was set up wrong. When it's rushed or careless, the money you put into Google leaks out long before it ever reaches a customer.
  • You can't tell what's really working. Without the tracking built right, every number is a guess. So is every decision made from it.
  • It was handed to someone who didn't really know. Most accounts we open were set up once and never touched again. We find every gap that's costing you.

Most agencies chase the wrong number

A high click-through rate. A low cost per click. A low cost per impression. They will show you those and call it a win.

What most agencies count
  • A high click-through rate
  • A low cost per click
  • A low cost per impression
  • Numbers that look good in a report
What we count
Somebody coming in the door.

In retail, that's the only number that matters. We specialize in it, and we build your whole Google setup around it.

We check the whole foundation

Not one tool. Everything your Google presence stands on, scored, with a prioritized fix list.

  • Google Business Profile
    How you show up in Search and Maps
  • Google Analytics 4
    What visitors actually do on your site
  • Google Tag Manager
    The tags firing behind the scenes
  • Search Console
    How Google reads and ranks your site
  • Google Ads
    Where every dollar of spend goes
  • Website conversion events
    Proof a click became a customer
  • SEO & AEO
    Getting found in search and AI answers
  • Schema
    The code that tells Google what you are

With your permission, we connect to your Google Ads account through the Google Ads API and read your performance data as part of the audit. We only ever access accounts you have authorized, and only to run your audit.

Who you become

  • You know exactly where your money goes on Google, and you can prove it to anyone.
  • You stop chasing clicks and start counting customers through the door.
  • You can't be sold vanity numbers anymore, because you know what they're worth.
  • You walk into any conversation about your ads knowing more than the person running them.
  • You're the store in your market everyone else is trying to figure out.
Google Ads Audit
$2,400
YES, fix my digital foundations

After the audit: we run your Google Ads

The audit comes first for a reason. Once the foundation is fixed, we build, run, and optimize your Google Ads for you, tuned around the only number that matters in retail: customers through the door. With your authorization, we manage your campaigns through the Google Ads API, only for the account you've approved. You can't optimize spend on a broken setup, so we start with the audit. Management is the next step, when you're ready.

Book a call about management

Frequently Asked Questions

What does the audit cover?
The whole foundation: your Google Business Profile, Google Analytics 4, Google Tag Manager, Search Console, Google Ads, your website's conversion events, SEO, and schema. We score each one and hand you a prioritized fix list.
Is this automated, or does a real person look at it?
A real person. Someone who does this for a living goes through your audit before it reaches you. That's the difference between this and a free scanner.
Do you need access to my Google accounts?
Yes, for the parts that need it. With your permission we connect to your Google Ads account through the Google Ads API to read your performance data. We only access accounts you have authorized, and only to run your audit.
What if I'm not running Google Ads yet?
Even better. Getting the foundation right before you spend a dollar is the whole point, so your first campaign works instead of leaking money.

Find out where your Google money is really going.

YES, fix my digital foundations
© 2026 InnovateRetail

Google, Google Ads, Google Business Profile, Google Search Console, Google Analytics, and Google Tag Manager are trademarks of Google LLC. InnovateRetail is not endorsed by or affiliated with Google.